The privately-held aesthetics company, Suneva Medical, has rebranded its dermal filler ArteFill, as Bellafill in the U.S.

“We feel that the brand Bellafill better embodies the transformational outcomes this unique product can provide to our customers and their patients,” said Suneva Medical’s Chairman and Chief Executive Officer, Nicholas L. Teti, Jr. “In addition, Suneva will build and invest in Bellafill® to increase awareness for the new brand.”

Bellafill is approved by the U.S. Food and Drug Administration for the correction of facial wrinkles known as nasolabial folds, or smile lines.